The Questions That Come Up Most About The Row Bags
Set out below are the most frequently asked questions about the row bags, answered using only what stands up to checking. Treat every price throughout as an observed 2026 market price recorded in September of that year rather than an official price list, because the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. When a figure comes from a resale report, it records observed market behaviour and is not investment advice. Ready-to-wear and footwear are not dealt with; only bags are covered. If a claim circulates widely but cannot be checked, it has been left out.
Who is behind The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Tribeca has housed the design studio since 2012; a Paris office opened in 2011 and a London office followed in 2019. Savile Row in London supplies the name. Bags are made in Italy, and the brand lists Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No further manufacturing detail is published, https://therowofficial.com/shoulder-bags/ so claims about specific tanneries are not verifiable. Boutiques run by the brand itself sit in Los Angeles, New York, London, Paris and Amagansett.
Why is there no logo on the bags?
Nothing in the range carries an exterior logo plaque, branded hardware or a monogram print. Silhouette, proportion and construction do the identifying instead. A small, discreet exterior stamp sits on each bag, generally low on the side where it blends into the leather, and a second stamp is repeated inside. Hardware is palladium-plated and finished matte or brushed, which means it reads as weight rather than shine. In place of logo jacquard, you find nappa, lambskin, calfskin and cotton herringbone, since linings count as luxury materials in their own right. Practically speaking, you cannot place one of these bags from a distance, and many buyers regard that as the point.
How much should you expect to pay for a The Row bag?
Because the brand publishes no price list, every figure here is an observed 2026 market price rather than an official one. What was observed ran from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Three bands cover the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500 and top at roughly $3,600 to $6,900. Material moves the number more than size does. Choose suede and you pay a consistent premium over calfskin in the same silhouette. Take the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.
| Tier | Range observed in 2026 | Models in this band |
|---|---|---|
| Entry tier | $590 to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle band | $1,550 up to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| High end | $3,600–$6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede uplift | Varies by silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux actually been discontinued?
Nobody outside the brand knows, and the brand has not said. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. The discontinuation is widely reported, yet the brand has never officially confirmed it. Any article that merges those two different claims goes beyond the evidence. Practically, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What separates the Soft Margaux from the original Margaux?
Calling it a rename is wrong: the Soft Margaux is a reworking. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 keeps the same construction, at 12 x 9 x 7.5 inches with two card slots and a zip pocket. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
Read the number as width in inches; it is not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Because two bags sharing a number occupy roughly the same width, comparing them is unusually easy. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. N/S or E/W in a name refers to orientation, not dimension. Master both conventions and you have most of the answer before the bag is in front of you.
How can you tell a real The Row bag from a fake?
Because there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. Authentication is physical instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Hand-feel gives it away: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Photo inspection is not enough: counterfeits reported through 2024 and 2025 pass it, hence in-hand checks and platform authentication dominate the advice.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Stitching of even density, with clean hand-painted edges
- Interior stamp crisp and centred, reading Made in Italy
- Matte or brushed fittings that close with precision
- The bag should keep its shape empty
Do The Row bags keep their value?
They have on observed market behaviour; that is description rather than investment advice, and past figures forecast nothing. In the Rebag CLAIR 2025 report, the brand hit 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Results by model spread: 146% for the N/S Park Tote, the report’s strongest, 107% for the Margaux Tote and 106% for the Half Moon shoulder. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. It does not apply evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where can I buy The Row bags?
The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Confirmed multi-brand stockists take in Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. For off-price and archive stock, The Outnet is where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all handle them. Poshmark, eBay and Mercari also list them; sources flag the first two as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should confirm they are on the brand’s own store before buying direct.
What is the right way to care for one?
Because no brand-issued care protocol exists, treat the following as material-appropriate general guidance rather than instruction from the label. Whatever the material, do not risk overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.